Launch of PERSONA
Including a performance of East Coast/West Coast Re-presented
Directed by Jessica Wiesner and performed by Rosalind Nashashibi and Chris Evans
21 January 2014, 6.30pm

PERSONA is an artist-led magazine co-edited by Melissa Gordon and Marina Vishmidt. It is the second in a series of magazines that grew out of the need to respond to questions that arose during four meetings of female artists entitled ‘A conversation to know if there is a conversation to be had’ held in New York, Amsterdam, Berlin and London in 2010–11. The first journal, LABOUR, addressed the question of women’s work, and used the lens of the feminist critique of unpaid labour to look at the contemporary condition of the artist as precarious worker. PERSONA as a jumping off point looks at the condition of self-presentation for the contemporary artist, and in an expansive manner encompasses discussions on refusal, interiority, friendship, candor, and embarrassment.

The launch at the ERC will be marked by a performance of East Coast/West Coast Re-presented directed by Jessica Wiesner, which reconstructs the original East Coast/West Coast – a videotaped argument between Nancy Holt and Robert Smithson conducted with Joan Jonas in 1969.

Contents of PERSONA:

* A new tale in the exploits of Gina Ashcraft
Personal Press: An Initial Report on the Hogarth Press by Isla Leaver-Yap
In Friendship: A discussion about the radical potential of friendship between Celine Condorelli and Avery Gordon
* Letter to Marisa Merz by Jen Liu 
The Desire to Desire is Also a Desire, an interview between Josephine Pryde and Sabeth Buchmann
* Three short stories by Audrey Reynolds
Eau de Cologne
Rita McBride
* Embarrassment and Frau Mit Viel Zeit: two pieces by Eva Kenny
* Alison J Carr interviews Chris Kraus
* Karolin Meunier on Someone Else
* Marie Lund
* Drop Outs: Slackers, sociopaths and social workers, a conversation between Marina Vishmidt and Melissa Gordon
* Nadia Hebson on Winifred Knights
* Daria MartinThree Embarrassing Things
* A Motivated History by Sue Tate
* An excerpt of TheTyrranny of Structurelessness by Jo Freeman
* And a memorial to Shulamith Firestone by Elisabeth Subrin